I’m Sandra Yin,
a writer and book coach, dedicated to finding the juiciness in life
I’m known for turning complex concepts into simple ideas. I build partnerships with my clients based on trust and transparency.
You’re not looking for just any ghostwriter, editor, or book coach. You’re looking for someone who can find the juiciest bits of your story to create a must-read book, while still maintaining your voice.
How do I make that happen?
A phased-approach based on my 20+ years of experience as a writer allows me to dig deep into your background, lived experience, and expertise, getting to know what sets you apart from others in your industry and how your message will help your readers.
M.S., Journalism
+ The George Washington University,
M.A., History
+ Ghostwriting Professional Designation Program,
California State University, Long Beach,
Certified Ghostwriter
+ Bryn Mawr College, A.B., Russian
Meet the Writer & Coach
I’m Sandra Yin.
When I was a journalist, my stories appeared in many publications, including the Chicago Tribune, Associated Press, The New York Times, and American Way magazine, the largest in-flight magazine in the country. I’ve covered topics as varied as infection control, stool transplants, picky eaters, how to market to fast-growing demographics, homelessness in New York City, and why certain dogs were acting skittish on a certain patch of sidewalk in Manhattan. (Hint: They were getting shocked.) In my spare time, I enjoy reading, fostering dogs, and venturing off the beaten path.
As a student of history, I know how crucial it is we hear from more people of diverse backgrounds.
People’s stories are what shapes how we see the world. Yet so many voices are missing, including those of women and immigrants. It’s about making the invisible feel seen and drawing a more accurate picture of reality. This is how we can truly change the world.
I Believe In
A story clearly told will be something that resonates with readers and makes a mark.
Clarity
By following my natural curiosity, I help my clients deepen their stories and fill in the gaps.
Curiosity
I’m always on the lookout for juicy ideas, concepts, and stories. They’re the ones most likely to captivate or fascinate readers.
Juiciness
Some of my favorite things are…
Juicy watermelon
Dappled forest light
Rachmaninoff Piano Concerto No. 2 in C minor
The scent of jasmine in bloom
The pitter patter of rain after a dry spell
On My Bookshelf
Quiet
by Susan Cain
Thriving Through Uncertainty
by Tama Kieves
Breath: The New Science of a Lost Art
by James Nestor
Mating in Captivity
by Esther Perel
Mastering Diabetes
by Cyrus Khambatta and Robby Barbaro
The Power Broker
by Robert A. Caro
Quotes I Love
There is a crack in everything. That’s how the light gets in.
-Leonard Cohen
There are two ways of spreading light: to be the candle or the mirror that reflects it.
-Edith Wharton
There is no greater agony than bearing an untold story inside you.
-Maya Angelou
The mind is everything. What you think, you become.
-Buddha
It is never too late to be what you might have been.
-George Eliot
Sandra, you had the skill and patience to take my client’s edits to her compelling personal story and find a way to make her words sing. Thank you!
MONIQUE BALDWIN, ENTREPRENEUR, PODCAST PRODUCER, IDEA ARCHITECT, & COACH